Poster printing is a successful way to bring more customers to your business, event or service. Large format printing is especially important if you want to reach a more diverse, broader audience. This umbrella term includes banner printing, canvas printing, and sign printing and is literally everywhere in our society today. From street corners to highway billboards, large format printing cannot be escaped.

That’s why it’s important not to let your competition surpass you with more comprehensive printing methods and techniques. It’s important to invest time and money in poster printing because you really want to catch people’s attention, not just make them glance up momentarily as they drive or walk by. Creativity and humor is a great way to turn heads.

Or if you’re having a promotion and want to reach pre-existing customers, the direct mail approach (see below) is also a great method. So are flyers, door hangers, catalogues, postcards and newsletters. And the way to save money on poster printing is by buying in bulk – the more posters the cheaper they are to print, and the more people you reach.

So if you want to increase your sales potential, look to your marketing and advertising department. Poster printing and large format printing will spread the word about what you want heard.

As we mention quite a bit on our blog, advertising and marketing is integral in making your business a success. You need to hit your target audience hard with creative and engaging methods of advertising. Sign printing, large format printing and banner printing are both integral in a successful print marketing campaign.

Another great way to reach your desired demographic is to send out direct mail pieces. Direct mail pieces tend to have more text than a poster or banner would, but it should be brief and easy to skim. Text should be optimized using bullets and headings with subheads, while using short punchy sentences. When writing for a direct mail piece you should keep in mind that the person who is receiving it the mail, isn’t seeking that piece out. More than likely, they won’t want to read it, so you need to draw their attention to your information by using the brief, engaging text along with the clever eye-catching visuals you use in you poster designs.

If you’re looking for a great deal on direct mail pieces like flyers, postcards, catalogs and door hangers, www.theposterprinters.com. They have these items in two different sizes, so they can really be tailored to you specific ideas.

Print posters are the ultimate way you can reach your target audience in a visually striking way. They are your creative ambassadors to your potential customers, so you should really pick a good concept and make it visual—people respond better to more visuals and less words on ads, as we mentioned in our previous post.

Another important tip to keep in mind is to make sure that the concept speaks to your desired audience. If your target audience is senior citizens, make sure the message and concept is something that catches their eye and they can identify with. The same goes for any other target demographic. Research is a just as important as design. You can have the best design concept, but if you don't know who you're trying to reach, all that hard work goes to waste.

To illustrate the idea of eye-catching poster printing and give you a little inspiration, here are a few examples of creative print posters that really have a strong concept and design.




If you're looking for the best deals on poster printing be sure to visit www.theposterprinters.com, and get everything you need done professionally for a great price.

Outdoor advertising, or billboards, are a common large format printing project for many businesses.

Probably because, the chances you'll remember what’s on the billboard are increased significantly after viewing it.

A few years ago, a small town had unsold billboard space and put up pictures of the current Miss America and her name. Surveys were conducted a month before the billboards went up, and a month after. Before the billboards 1.5% of people surveyed knew the current Miss America’s name, and after it jumped to 12%.

Large format printing is a great way to increase brand awareness and build your image. The current rage in outdoor advertising is the use of vinyl on billboards. Vinyl has been such a popular choice because the texture allows for more vibrant color, clearer graphics, and increased durability.

As far as the concept of design goes, it's best to keep it short and clever with strong images. Keeping your design brief yet eye-catching the key for a lasting impression with your target audience. A good rule of thumb to follow, started by the National Business Association is never use more than 8 words and one picture. Most viewers are zooming by, and they don’t have time to sit and read long amounts of text, no matter how engaging it may be.

If you’re a small business with an even smaller budget, drumming up funds for expensive ad campaigns can usually prove to be pretty difficult.

You may want to consider a more off-kilter approach to reaching your target audience. Guerilla marketing could be the key you're looking for to get results. Guerilla marketing success is fueled by time, energy and imagination rather than a huge marketing budget that many larger companies have the luxury of using.

A highly-effective and widely popular guerilla marketing tactic is wild posting.
Used especially in urban areas, wild posting creates buzz about your company by using vivid large format printing posted in succession in places that have high foot traffic. For your guerilla campaign to be a success you need to have quality, intriguing poster printing designs and they need to be in places that will be noticed.

The great thing about wild posting is that it’s inexpensive and you can reach your demographic by pinpointing the exact city block the audience is located in. The more places you put your print posters, the more likely a person will see them more than once, which is the key to igniting interest in your business. Seeing the creative and intriguing print posters will in turn, make a person curious about your business and more likely to check it out.

For great deal on print posters, banner printing and other sign printing, be sure to visit the posterprinters.com

I’m an art curator. When I need to spread the word, I blog about my shows and update my status online, but I also need to reach people in my community. So I print posters. The Poster Printers are who I use for poster printing, banner printing, canvas printing, sign printing and large format printing, and believe me, I use all of those methods.

The best way to do it is to print a bunch of posters and spread them all around my neighborhood – on telephone poles, the backs of bathroom doors, billboards, poster boards, everywhere I can really. Poster printing is affordable, especially because of all of the artists who I meet at my shows. Usually I’ll ask them how they heard about it, and sometimes it’s through a friend or online, but most of the time they see print posters all around and get excited enough to come to the show.

For the bigger shows I choose large format printing and sign printing, to really try to maximize visibility. That way, more people see the posters because it catches their attention all the more easily. In any case, though, poster printing is really the best means for reaching a wide audience – it shows people what you are about, and it allows you to get creative at the same time.

Using posters for advertising can improve the response for a product. Period.

Poster printing is particularly efficient for small companies because of its affordability and efficacy. A company should know about different methods to print posters in order to select the best method that suits their needs.

Digital printing for example, is useful in printing traditional posters or large format posters. But there are other techniques in large format printing available. Take canvas printing, where the reproducible image is printed onto canvas. The material used for this printing is normally cotton or poly canvas. The latest large format ink-jet based printers are efficient enough to print high resolution images onto canvas directly.

Banner printing or sign printing can be placed at taxi stands, bus stops, railway stations, etc. These posters tend to attract many customers due to their easy visibility with brighter colors and images.

Nowadays, all sign printing, poster printing, banner printing is done with a special software that enables us to print multi-page posters with digital images, photos or pictures. Of course this software also needs a printer and the right paper and that is why we offer our service to you! It's professionally done, it’s still cost efficient, and it's going to give you the results you really want!

Posters are a great way to advertise a product or service, and poster printing is especially useful for small businesses, as this marketing technique is extremely cost-effective. Let's discuss some of the different methods professionals use to print posters.

One blanket technique most printers use at one time or another is called large format printing, which allows them to create large banners or displays on a variety of materials, from vinyl to canvas. Incredibly, modern large format ink-jet printers are efficient enough to print high resolution images directly onto complicated surfaces like canvas.

If you're feeling adventurous, however, you might want to invest in guerilla marketing. For this, printers will supply you with small “wild” posters perfect for construction sites and other outdoor spots. This is a great in-your-face method of getting your message out there.

Additionally, many printers offer sign printing for transit, which supports advertisements on the sides of buses and buildings, in bus shelters, and on the tops of taxis. If you live in a city, you're probably familiar with this method!

Recently a friend of mine started his own record label, and with it came a lot of different positions he needed to fill - one of which was for Art designers and Street teams. A street team is used as a free or almost free way to "hire" on people to go across different neighborhoods and post various types if materials to promote an artist. These materials can be newsletters, signs, posters, photos, etc. The point is to GET those out everywhere you can and to really promote the Artist at hand. However, before the street team starts handing stuff out, the Art department needs to make these posters and signs.

You can do this yourself, but I can assure you it doesn't matter if you have all the Art Degrees in the world, poster printing is not everyone's forte! Instead of giving the poster printing job to his Art department, he had them draw out the designs and then he sent them off to a poster printing company. A superior way to get the materials you need at a quality you want.

You can choose to print posters, banner printing, canvas printing (great for photographers!), sign printing and even large format printing - another goodie for BIG posters and photographers that want to print out large photographic prints. After all is said and done, you get the quality picture or design that your Art department created, but you also get a stunning print as well!

A few years back I really wanted to get into selling my photography online. I had everything figured out - from the photos I would sell, to the products I would use, to the printer I wanted. This actually ended up becoming a really big success because I was a man with a plan. Plans are always a must when starting a business - it doesn't matter if its for printing and photography or for a multi-billion dollar Trump-esque business! Now if you are planning a poster or photography business you are going to without a doubt need... a printer.

You can go about this two ways. You can either buy a $15,000 printer for your needs - which you will also need a huge space for. Or, you can find a poster printing company online that will do all the printing for you. You can print posters, do banner printing, canvas printing, sign printing or even large format printing! Hey, I checked into large format printers, these are not only HUGE and heavy, but so costly! Instead, give yourself a break and get someone to do all the printing for you.

The Poster Printers will even print the product and ship for free! Pretty awesome!

My company hires a group of unpaid college interns every summer, and the whole unpaid thing used to trip us up. College credit tends to pale in comparison to an actual paycheck – how are we supposed to attract high school and college students when other businesses can pay them the big bucks? I’ll give you three words: large format printing.

Gone are the days of showing up at career fairs wielding a ragged tricolor board from Office Depot and scribbling figures on a wheezing overhead projector. In order to attract great interns and employees, you need to prepare the best possible presentation.

Large format printing is a highly customizable way to create big, impressive posters and background displays – perfect for enhancing your company’s career-fair image and attracting students.

To reflect our increasing revenue, my company’s large format poster featured a blown-up graph of our sales, next to a bulleted list of recent business milestones.

Best of all, large format printing is surprisingly affordable from top services like www.theposterprinters.com. It can be as cheap as $2 per square foot – can you believe that?

Last week we’ve blogged about off-set printing and its benefits. But sometimes, off-set printing is not enough; in a digital world you often need the power of Digital Printing.

Digital printing can answer all of your short print runs, or large format printing needs using the latest eye popping colors. Digital printing reproduces digital images on a surface of your choice. Dozens of materials are also available.

Digital Printing, unlike off-set printing, offers the customer more flexibility because printing plates are not required. Changes can be done on a short notice, using a computer software.

Digital Printing can also incorporate VDP or Variable Data Printing which means that every print can be modified and personalized according to the changing need. It allows the printing company to produce industrial amounts of letters with different names on each and every one of them.

If you’re not sure which printing method is right for you, let our professional Poster Printers staff assist you on your next poster printing project. They will do a great job on your full color posters and photo poster printing. In fact they will guide you in choosing the right method of printing, since there are times when it is more cost effective to print your poster digitally and there are times when it is cheaper to print it by offset printing.