As we mention quite a bit on our blog, advertising and marketing is integral in making your business a success. You need to hit your target audience hard with creative and engaging methods of advertising. Sign printing, large format printing and banner printing are both integral in a successful print marketing campaign.

Another great way to reach your desired demographic is to send out direct mail pieces. Direct mail pieces tend to have more text than a poster or banner would, but it should be brief and easy to skim. Text should be optimized using bullets and headings with subheads, while using short punchy sentences. When writing for a direct mail piece you should keep in mind that the person who is receiving it the mail, isn’t seeking that piece out. More than likely, they won’t want to read it, so you need to draw their attention to your information by using the brief, engaging text along with the clever eye-catching visuals you use in you poster designs.

If you’re looking for a great deal on direct mail pieces like flyers, postcards, catalogs and door hangers, www.theposterprinters.com. They have these items in two different sizes, so they can really be tailored to you specific ideas.

Print posters are the ultimate way you can reach your target audience in a visually striking way. They are your creative ambassadors to your potential customers, so you should really pick a good concept and make it visual—people respond better to more visuals and less words on ads, as we mentioned in our previous post.

Another important tip to keep in mind is to make sure that the concept speaks to your desired audience. If your target audience is senior citizens, make sure the message and concept is something that catches their eye and they can identify with. The same goes for any other target demographic. Research is a just as important as design. You can have the best design concept, but if you don't know who you're trying to reach, all that hard work goes to waste.

To illustrate the idea of eye-catching poster printing and give you a little inspiration, here are a few examples of creative print posters that really have a strong concept and design.




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Outdoor advertising, or billboards, are a common large format printing project for many businesses.

Probably because, the chances you'll remember what’s on the billboard are increased significantly after viewing it.

A few years ago, a small town had unsold billboard space and put up pictures of the current Miss America and her name. Surveys were conducted a month before the billboards went up, and a month after. Before the billboards 1.5% of people surveyed knew the current Miss America’s name, and after it jumped to 12%.

Large format printing is a great way to increase brand awareness and build your image. The current rage in outdoor advertising is the use of vinyl on billboards. Vinyl has been such a popular choice because the texture allows for more vibrant color, clearer graphics, and increased durability.

As far as the concept of design goes, it's best to keep it short and clever with strong images. Keeping your design brief yet eye-catching the key for a lasting impression with your target audience. A good rule of thumb to follow, started by the National Business Association is never use more than 8 words and one picture. Most viewers are zooming by, and they don’t have time to sit and read long amounts of text, no matter how engaging it may be.

If you’re a small business with an even smaller budget, drumming up funds for expensive ad campaigns can usually prove to be pretty difficult.

You may want to consider a more off-kilter approach to reaching your target audience. Guerilla marketing could be the key you're looking for to get results. Guerilla marketing success is fueled by time, energy and imagination rather than a huge marketing budget that many larger companies have the luxury of using.

A highly-effective and widely popular guerilla marketing tactic is wild posting.
Used especially in urban areas, wild posting creates buzz about your company by using vivid large format printing posted in succession in places that have high foot traffic. For your guerilla campaign to be a success you need to have quality, intriguing poster printing designs and they need to be in places that will be noticed.

The great thing about wild posting is that it’s inexpensive and you can reach your demographic by pinpointing the exact city block the audience is located in. The more places you put your print posters, the more likely a person will see them more than once, which is the key to igniting interest in your business. Seeing the creative and intriguing print posters will in turn, make a person curious about your business and more likely to check it out.

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