Posters are a great way to advertise a product or service, and poster printing is especially useful for small businesses, as this marketing technique is extremely cost-effective. Let's discuss some of the different methods professionals use to print posters.

One blanket technique most printers use at one time or another is called large format printing, which allows them to create large banners or displays on a variety of materials, from vinyl to canvas. Incredibly, modern large format ink-jet printers are efficient enough to print high resolution images directly onto complicated surfaces like canvas.

If you're feeling adventurous, however, you might want to invest in guerilla marketing. For this, printers will supply you with small “wild” posters perfect for construction sites and other outdoor spots. This is a great in-your-face method of getting your message out there.

Additionally, many printers offer sign printing for transit, which supports advertisements on the sides of buses and buildings, in bus shelters, and on the tops of taxis. If you live in a city, you're probably familiar with this method!