I’m an art curator. When I need to spread the word, I blog about my shows and update my status online, but I also need to reach people in my community. So I print posters. The Poster Printers are who I use for poster printing, banner printing, canvas printing, sign printing and large format printing, and believe me, I use all of those methods.

The best way to do it is to print a bunch of posters and spread them all around my neighborhood – on telephone poles, the backs of bathroom doors, billboards, poster boards, everywhere I can really. Poster printing is affordable, especially because of all of the artists who I meet at my shows. Usually I’ll ask them how they heard about it, and sometimes it’s through a friend or online, but most of the time they see print posters all around and get excited enough to come to the show.

For the bigger shows I choose large format printing and sign printing, to really try to maximize visibility. That way, more people see the posters because it catches their attention all the more easily. In any case, though, poster printing is really the best means for reaching a wide audience – it shows people what you are about, and it allows you to get creative at the same time.