Once upon a time, there lived a King and Queen named Ebook and Nook. They ruled all the land and believed in a paperless world. Ebook and Nook slowly took over lands beyond their kingdom and it looked as if paper would be forever extinct. It began with emails, text messages and AIM. Our society slowly turned away from paper and pen, in exchange for WiFi and high-speed.

Now if this were true, The Printing Factory would be in a bit of trouble. There has always been the impending doom of a paperless world. Banks are now offering online billing and asking customers to go green and paperless. This is not a bad idea, but we cannot forget the existence of eco-friendly and recycled paper. All of our paper is made from 10% post consumer waste, which is a green alternative for printing materials. There is also a type of soy-based ink that is offered for Earth conscious clients.

The danger of a paperless world has not reached burdened us yet, and there is doubt in that ever being true. As people become dependent on something it does become increasingly difficult to part ways. Ancient civilizations took hundreds of years before coming up with a way to write down their history. Now the average person sends about 2,000 text messages a month.

It may seem totally irrelevant to most, but Comic Sans MS was a staple in the 90's. The type face was used to mimic the text used in comic books, and it has eventually become something of a joke. In 1990, a married couple decided to start a campaign to ban Comic Sans. They were not alone in their dislike for the font and quickly gained a following.

The maker of the typeface is a man named Vincent Connare. While working for Microsoft he designed the font and it took off. The relevance of this ban of Comic Sans to a print shop is in all the printing we have done with that type setting. Clients mix a high class design with Comic Sans typeface which spoils the look of the work all together. There are a plethora of fonts to choose from, but none have been as heavil discussed as Comic Sans. There is never a reason to talk about something unless it is important, and Americans have strong feelings about their font.

All in all The Printing Factory has no reservations. Everything that we print is without biased. A print design is personal, but no offense comic sans isn't popular.

check out the original story: Wall Street Journal "Ban on Comic Sans"

Printers need assistance and Adobe came up with Creative Suite to make their lives a bit easier.

Creative Suite 5 is the recent addition to the Adobe editing family:



Content-aware fill is allows the user to select an area of a file to be removed and it is automatically filled in and blended.

Spot Healing Brush is perfect for photo retouching and it does speed up the time that editors spend on proofing files for print. (The Printing Factory MAC machines as well as PC's are all equipped with Adobe products). Our processing system condenses the amount of time clients make mistakes with artwork by reviewing the files before print. This not only saves us and the client's precious time, but also saves money on wasted paper.

InDesign another tool used by printers is also much smoother in viewing the image. Instead of having to span the entire file a few clicks can bring the user back to the original view. Layers and elements can now be grouped together which also saves time for the user and the client. Implementing new text and graphics into a file is also much smoother and simpler. The grid style design is easy to use and flexible compared to previous versions.


A larger review of the product can be found @ PrintingNews.com

My clothing boutique caters to the young and urban—those chic New Yorkers in skinny jeans and (hopefully) one of my blouses. And whether they’re eco-friendly or just strapped for cash, this crowd is all about commuting with public transit.

That’s how I knew I wanted my digital printing ad campaign to be fit for bus shelters. Picture this: A group of coeds shivering at the bus stop on a cold winter morning, staring longingly at one of my deluxe wool scarves. Or a super-soft fuzzy hat. Or a pair of stylish leather boots. It’s like looking at food when you’re hungry!

Once I had my concept, I just needed execution, which meant finding a poster printing service that could fit my needs. One of those needs, unfortunately, was a low price—with the economy the way that it is, my sales have definitely been suffering.

I found a great affordable printing company in Brooklyn with experience creating bus shelter ads, billboards, and more. I might even go back to www.ThePosterPrinters.com when it’s time to reprint my catalogs!

Nowadays, if you want consumers to stop staring at their computer screens and cell phones for more than two seconds, you need to give them something good to look at, which means your printed media has to be innovative, colorful, clever, and memorable.

For my company, I spent a lot of capital hiring talented designers to create appealing designs for our posters and brochures. Our finished specs were amazing, but there was only one catch—I had to find an affordable printing company to balance out the cost.

Of course, I also wanted to be paying for top-quality digital printing—that means vibrant colors, customizable sizes, and quick turnaround times. Is there an affordable poster printing service out there that offers all of that for a bargain?

At first, I didn’t think so. But then a colleague recommended www.ThePosterPrinters.com, a trusted Brooklyn company that’s been around for over 30 years, and the experience really shows.

The Poster Printers’ turnaround speed is just incredible! Simple orders can be finished in a single day, and the maximum for bigger projects is often as little as three.

Last week we’ve blogged about off-set printing and its benefits. But sometimes, off-set printing is not enough; in a digital world you often need the power of Digital Printing.

Digital printing can answer all of your short print runs, or large format printing needs using the latest eye popping colors. Digital printing reproduces digital images on a surface of your choice. Dozens of materials are also available.

Digital Printing, unlike off-set printing, offers the customer more flexibility because printing plates are not required. Changes can be done on a short notice, using a computer software.

Digital Printing can also incorporate VDP or Variable Data Printing which means that every print can be modified and personalized according to the changing need. It allows the printing company to produce industrial amounts of letters with different names on each and every one of them.

If you’re not sure which printing method is right for you, let our professional Poster Printers staff assist you on your next poster printing project. They will do a great job on your full color posters and photo poster printing. In fact they will guide you in choosing the right method of printing, since there are times when it is more cost effective to print your poster digitally and there are times when it is cheaper to print it by offset printing.