For the month of June the Printing Factory is offering a *NEW* and exciting promotion for all new orders $350 and above. We are offering a Polaroid Digital Camcorder to the winning customer for *FREE*.
By providing customers with promotions and positive reinforcement for their patronage, we can not only create new customers but longer lasting customers. Return business is part of the foundation for any company. They are also useful for their ability to spread the word about our services to those around them, creating a network of Printing Factory customers.
We are approaching a landmark here at the Printing Factory. As our orders increase everyday, so does our portfolio. We provide work for clients large and small and each is handled with care. The dollar amount of an order does not determine the treatment and so promotionals like these are our gift.
While browsing through printing services articles on
http://www.printingnews.com/ there was an interesting article on the different types of security paper. Companies from all over have designed paper that will protect clients from having their work stolen.
Graphic designers are sometime discouraged by the thought of providing clients with a proof copy, just so copies can be made. The Printing Factory keeps files secure to maintain the privacy of the client, and if samples are selected they a stored away for our reference.
Some of the innovative security paper:
Copy Obscure
When copied a special hidden
message appears.
Kant Kopy Paper
High security Protection
for documents.
VoidSecure
Federal guidelines mandated that this
paper had to be used on all medical
preseciption pads.
"VOID" appears across the pad when it is
copied.
Get some more information from the original story:
@PrintingNews.com
Let's play the networking game.
We have our business in the center and International businesses we wish to associate with all around us
International marketing is great for any company and The Printing Factory believes the world should know. Flyer printing, poster printing and magnet printing is great for promoting but social media and International Marketing takes the cake.
Brooklyn printing companies are always on the lookout for local competitors, but fail to see the advantages to networking with printing companies overseas. The Printing Factory is looking to associate with high quality printers that provide affordable prices. We provide services of all kinds including: business cards, magnetic business cards, large format printing and invitation printing -all done inhouse. Our international associates should be able to do the same.
Contact us.
Poster printing is a successful way to bring more customers to your business, event or service. Large format printing is especially important if you want to reach a more diverse, broader audience. This umbrella term includes banner printing, canvas printing, and sign printing and is literally everywhere in our society today. From street corners to highway billboards, large format printing cannot be escaped.
That’s why it’s important not to let your competition surpass you with more comprehensive printing methods and techniques. It’s important to invest time and money in poster printing because you really want to catch people’s attention, not just make them glance up momentarily as they drive or walk by. Creativity and humor is a great way to turn heads.
Or if you’re having a promotion and want to reach pre-existing customers, the direct mail approach (see below) is also a great method. So are flyers, door hangers, catalogues, postcards and newsletters. And the way to save money on poster printing is by buying in bulk – the more posters the cheaper they are to print, and the more people you reach.
So if you want to increase your sales potential, look to your marketing and advertising department. Poster printing and
large format printing will spread the word about what you want heard.
As we mention quite a bit on our blog, advertising and marketing is integral in making your business a success. You need to hit your target audience hard with creative and engaging methods of advertising.
Sign printing,
large format printing and
banner printing are both integral in a successful print marketing campaign.
Another great way to reach your desired demographic is to send out direct mail pieces. Direct mail pieces tend to have more text than a poster or banner would, but it should be brief and easy to skim. Text should be optimized using bullets and headings with subheads, while using short punchy sentences. When writing for a direct mail piece you should keep in mind that the person who is receiving it the mail, isn’t seeking that piece out. More than likely, they won’t want to read it, so you need to draw their attention to your information by using the brief, engaging text along with the clever eye-catching visuals you use in you poster designs.
If you’re looking for a great deal on direct mail pieces like flyers, postcards, catalogs and door hangers, www.theposterprinters.com. They have these items in two different sizes, so they can really be tailored to you specific ideas.
Print posters are the ultimate way you can reach your target audience in a visually striking way. They are your creative ambassadors to your potential customers, so you should really pick a good concept and make it visual—people respond better to more visuals and less words on ads, as we mentioned in our previous post.
Another important tip to keep in mind is to make sure that the concept speaks to your desired audience. If your target audience is senior citizens, make sure the message and concept is something that catches their eye and they can identify with. The same goes for any other target demographic. Research is a just as important as design. You can have the best design concept, but if you don't know who you're trying to reach, all that hard work goes to waste.
To illustrate the idea of eye-catching
poster printing and give you a little inspiration, here are a few examples of creative
print posters that really have a strong concept and design.
WMF Knives
Buenos Aires Zoo
European Non-Smoking Campaign 
Pespi Mini Can
Lego Obi Van Canobi and the New York Toy Fair
Brain Injury Association of America
European Volvo Ad
If you're looking for the best deals on poster printing be sure to visit www.theposterprinters.com, and get everything you need done professionally for a great price.
