The Poster Printers Brooklyn Printing Blog

Menus, Menus and MORE Menus

2010-08-05T17:33:00.004-04:00

Over the course of the summer there has been an unusual amount of restaurants interested in menu printing. There have even been interests that have contacted us from across the country for menu samples.

There is quite a difference between take-out menus and seating menus.

Take-out menus can be printed on regular copy paper, while most seating menus require gloss coats, full color and a thicker quality of paper. Of course this all depends on the look that the restaurant is going for, but keep in mind customers are drawn to the layout and design of a menu.

For customers that were only in the beginning stages, our in-house designer came up with a menu for them. Using the company logo and various images each and every menu is given a unique design. (Our in-house designer is available for meetings and will gladly schedule an appointment to help each client). Keep in mind that your menu design should reflect the cuisine served.

These are only some of the restaurants that allowed us to print for them:
Bagels N Greens
Savour Cafe
Shawarma King
Sunflower Cafe

*On a side note, menu printing seems to always work in our favor. The owner or whomever places the order always gives us the courtesy of free delivery or specials for our printing services. We do enjoy being given the opportunity to participate in a restaurants endeavor.

Short-Run Comic Book Printing

2010-07-20T12:50:00.003-04:00

Recently, we were given a special invitation job for a young mans Bar Mitzvah. The comic explains to all of his peers that receive the invitation, how the process goes along. This type of invitation was something new for us, and our designer had never seen the idea in print before.

Bazooka Joe Young and Archie comics were old-time favorites for previous generations. The comic is loosely based on this idea and it worked pretty well. The comic ends by asking the receiver to complete the comic by filling in their acceptance to the Bar Mitzvah.

Do not believe that this idea is only good for a Bar or Bot Mitzvah because it can be used in anything. The comic book invitation was a short-run job printed on newsprint and completed in 1 day. The entire staff got a kick out of reading the comic, and so we decided to blog the job in hopes of sharing the idea with others.

Here are some photos of the completed job:

The Poster Printers are capable of doing high quality jobs within a short turn around time. This is just one of the many interesting and creative jobs that we have had the privileged to print.

A Paperless World

2010-07-12T15:37:00.002-04:00

Once upon a time, there lived a King and Queen named Ebook and Nook. They ruled all the land and believed in a paperless world. Ebook and Nook slowly took over lands beyond their kingdom and it looked as if paper would be forever extinct. It began with emails, text messages and AIM. Our society slowly turned away from paper and pen, in exchange for WiFi and high-speed.

Now if this were true, The Printing Factory would be in a bit of trouble. There has always been the impending doom of a paperless world. Banks are now offering online billing and asking customers to go green and paperless. This is not a bad idea, but we cannot forget the existence of eco-friendly and recycled paper. All of our paper is made from 10% post consumer waste, which is a green alternative for printing materials. There is also a type of soy-based ink that is offered for Earth conscious clients.

The danger of a paperless world has not reached burdened us yet, and there is doubt in that ever being true. As people become dependent on something it does become increasingly difficult to part ways. Ancient civilizations took hundreds of years before coming up with a way to write down their history. Now the average person sends about 2,000 text messages a month.

A Ban on Comic Sans!

2010-07-09T10:55:00.000-04:00

It may seem totally irrelevant to most, but Comic Sans MS was a staple in the 90's. The type face was used to mimic the text used in comic books, and it has eventually become something of a joke. In 1990, a married couple decided to start a campaign to ban Comic Sans. They were not alone in their dislike for the font and quickly gained a following.

The maker of the typeface is a man named Vincent Connare. While working for Microsoft he designed the font and it took off. The relevance of this ban of Comic Sans to a print shop is in all the printing we have done with that type setting. Clients mix a high class design with Comic Sans typeface which spoils the look of the work all together. There are a plethora of fonts to choose from, but none have been as heavil discussed as Comic Sans. There is never a reason to talk about something unless it is important, and Americans have strong feelings about their font.

All in all The Printing Factory has no reservations. Everything that we print is without biased. A print design is personal, but no offense comic sans isn't popular.

check out the original story: Wall Street Journal "Ban on Comic Sans"

July Wholesale Printing*

2010-07-06T15:35:00.003-04:00

For this month our email blast was comprised of an extensive list of WholeSale Printing prices. It seems using the word wholesale in a selling strategy does pay off and The Printing Factory welcomes the business. Instead of giving your printing job to the supplier that outsources. Visit The Printing Factory for wholesale prices and professional service.

WholeSale Prices are valid by mentioning this blog post.

Adobe Upgrades that Work for Us

2010-06-18T10:36:00.002-04:00

Printers need assistance and Adobe came up with Creative Suite to make their lives a bit easier.

Creative Suite 5 is the recent addition to the Adobe editing family:

Content-aware fill is allows the user to select an area of a file to be removed and it is automatically filled in and blended.

Spot Healing Brush is perfect for photo retouching and it does speed up the time that editors spend on proofing files for print. (The Printing Factory MAC machines as well as PC's are all equipped with Adobe products). Our processing system condenses the amount of time clients make mistakes with artwork by reviewing the files before print. This not only saves us and the client's precious time, but also saves money on wasted paper.

InDesign another tool used by printers is also much smoother in viewing the image. Instead of having to span the entire file a few clicks can bring the user back to the original view. Layers and elements can now be grouped together which also saves time for the user and the client. Implementing new text and graphics into a file is also much smoother and simpler. The grid style design is easy to use and flexible compared to previous versions.

A larger review of the product can be found @ PrintingNews.com

Printing Factory and the film Industry

2010-06-08T10:21:00.004-04:00

Movie production is a long and grueling process, that is only as good as the people participating in it. Over the years movie production has been revolutionized, drawing attention to other businesses that offer help. Movie set backdrops and stage production used to be all in black and white. The scenery of the film was not as important as the emotions conveyed by the actors. Today, actors and directors travel all over the world in search of new heights to explore that will truly set the stage for their film. Countries like Moscow, London, Paris and New York are plagued with shutdown corridors and streets for movie filming.

Moscow:

New York:

Paris:

London:

Before the twentieth century these scenes couldn't have been recreated. Thanks to printing companies like the Printing Factory, this is now possible. Digital reproductions of different scenes can be put on materials that will give it a life-like feel. Stage production has gone even farther with green screen technology. Actors perform in front of a green screen and they are acting while being filmed. The actors must work as if they are actually in the setting that is going to be digitally inserted later.

The Printing Factory was recently given multiple jobs for backdrop work and stage reproduction. We are glad to provide printing services for companies large and small at affordable prices.

June Promotion

2010-06-03T10:15:00.000-04:00

For the month of June the Printing Factory is offering a *NEW* and exciting promotion for all new orders $350 and above. We are offering a Polaroid Digital Camcorder to the winning customer for *FREE*.

By providing customers with promotions and positive reinforcement for their patronage, we can not only create new customers but longer lasting customers. Return business is part of the foundation for any company. They are also useful for their ability to spread the word about our services to those around them, creating a network of Printing Factory customers.

We are approaching a landmark here at the Printing Factory. As our orders increase everyday, so does our portfolio. We provide work for clients large and small and each is handled with care. The dollar amount of an order does not determine the treatment and so promotionals like these are our gift.

Innovations in Security Paper

2010-05-28T10:24:00.003-04:00

While browsing through printing services articles on http://www.printingnews.com/ there was an interesting article on the different types of security paper. Companies from all over have designed paper that will protect clients from having their work stolen.

Graphic designers are sometime discouraged by the thought of providing clients with a proof copy, just so copies can be made. The Printing Factory keeps files secure to maintain the privacy of the client, and if samples are selected they a stored away for our reference.

Some of the innovative security paper:

Copy Obscure

When copied a special hidden

message appears.

Kant Kopy Paper

High security Protection

for documents.

VoidSecure

Federal guidelines mandated that this
paper had to be used on all medical

preseciption pads.

"VOID" appears across the pad when it is

copied.

Get some more information from the original story:

@PrintingNews.com

Visit Our website: www.printingfactoryny.com

PROMOTIONS FOR THE MONTH OF MAY

2010-05-27T16:28:00.002-04:00

2010-05-27T12:47:00.001-04:00

Let's play the networking game.

We have our business in the center and International businesses we wish to associate with all around us

International marketing is great for any company and The Printing Factory believes the world should know. Flyer printing, poster printing and magnet printing is great for promoting but social media and International Marketing takes the cake.

Brooklyn printing companies are always on the lookout for local competitors, but fail to see the advantages to networking with printing companies overseas. The Printing Factory is looking to associate with high quality printers that provide affordable prices. We provide services of all kinds including: business cards, magnetic business cards, large format printing and invitation printing -all done inhouse. Our international associates should be able to do the same.

Look to Poster Printing To Increase Your Sales

2010-04-01T09:00:00.000-04:00

Poster printing is a successful way to bring more customers to your business, event or service. Large format printing is especially important if you want to reach a more diverse, broader audience. This umbrella term includes banner printing, canvas printing, and sign printing and is literally everywhere in our society today. From street corners to highway billboards, large format printing cannot be escaped.

That’s why it’s important not to let your competition surpass you with more comprehensive printing methods and techniques. It’s important to invest time and money in poster printing because you really want to catch people’s attention, not just make them glance up momentarily as they drive or walk by. Creativity and humor is a great way to turn heads.

Or if you’re having a promotion and want to reach pre-existing customers, the direct mail approach (see below) is also a great method. So are flyers, door hangers, catalogues, postcards and newsletters. And the way to save money on poster printing is by buying in bulk – the more posters the cheaper they are to print, and the more people you reach.

So if you want to increase your sales potential, look to your marketing and advertising department. Poster printing and large format printing will spread the word about what you want heard.

Ongoing Specials at ThePosterPrinters.com!

2010-03-22T09:00:00.003-04:00

As we mention quite a bit on our blog, advertising and marketing is integral in making your business a success. You need to hit your target audience hard with creative and engaging methods of advertising. Sign printing, large format printing and banner printing are both integral in a successful print marketing campaign.

Another great way to reach your desired demographic is to send out direct mail pieces. Direct mail pieces tend to have more text than a poster or banner would, but it should be brief and easy to skim. Text should be optimized using bullets and headings with subheads, while using short punchy sentences. When writing for a direct mail piece you should keep in mind that the person who is receiving it the mail, isn’t seeking that piece out. More than likely, they won’t want to read it, so you need to draw their attention to your information by using the brief, engaging text along with the clever eye-catching visuals you use in you poster designs.

If you’re looking for a great deal on direct mail pieces like flyers, postcards, catalogs and door hangers, www.theposterprinters.com. They have these items in two different sizes, so they can really be tailored to you specific ideas.

Creative Examples of Poster Printing

2010-03-15T09:00:00.002-04:00

Print posters are the ultimate way you can reach your target audience in a visually striking way. They are your creative ambassadors to your potential customers, so you should really pick a good concept and make it visual—people respond better to more visuals and less words on ads, as we mentioned in our previous post.

Another important tip to keep in mind is to make sure that the concept speaks to your desired audience. If your target audience is senior citizens, make sure the message and concept is something that catches their eye and they can identify with. The same goes for any other target demographic. Research is a just as important as design. You can have the best design concept, but if you don't know who you're trying to reach, all that hard work goes to waste.

To illustrate the idea of eye-catching poster printing and give you a little inspiration, here are a few examples of creative print posters that really have a strong concept and design.

WMF Knives

Buenos Aires ZooEuropean Non-Smoking Campaign

Pespi Mini Can

Lego Obi Van Canobi and the New York Toy Fair

Brain Injury Association of America

European Volvo Ad

If you're looking for the best deals on poster printing be sure to visit www.theposterprinters.com, and get everything you need done professionally for a great price.

Large Format Printing Is the Key to Marketing Campaign Success

2010-03-08T09:00:00.001-05:00

Outdoor advertising, or billboards, are a common large format printing project for many businesses.

Probably because, the chances you'll remember what’s on the billboard are increased significantly after viewing it.

A few years ago, a small town had unsold billboard space and put up pictures of the current Miss America and her name. Surveys were conducted a month before the billboards went up, and a month after. Before the billboards 1.5% of people surveyed knew the current Miss America’s name, and after it jumped to 12%.

Large format printing is a great way to increase brand awareness and build your image. The current rage in outdoor advertising is the use of vinyl on billboards. Vinyl has been such a popular choice because the texture allows for more vibrant color, clearer graphics, and increased durability.

As far as the concept of design goes, it's best to keep it short and clever with strong images. Keeping your design brief yet eye-catching the key for a lasting impression with your target audience. A good rule of thumb to follow, started by the National Business Association is never use more than 8 words and one picture. Most viewers are zooming by, and they don’t have time to sit and read long amounts of text, no matter how engaging it may be.

Poster Printing: The Key to a Good Guerilla Marketing Campaign

2010-03-01T09:00:00.001-05:00

If you’re a small business with an even smaller budget, drumming up funds for expensive ad campaigns can usually prove to be pretty difficult.

You may want to consider a more off-kilter approach to reaching your target audience. Guerilla marketing could be the key you're looking for to get results. Guerilla marketing success is fueled by time, energy and imagination rather than a huge marketing budget that many larger companies have the luxury of using.

A highly-effective and widely popular guerilla marketing tactic is wild posting.
Used especially in urban areas, wild posting creates buzz about your company by using vivid large format printing posted in succession in places that have high foot traffic. For your guerilla campaign to be a success you need to have quality, intriguing poster printing designs and they need to be in places that will be noticed.

The great thing about wild posting is that it’s inexpensive and you can reach your demographic by pinpointing the exact city block the audience is located in. The more places you put your print posters, the more likely a person will see them more than once, which is the key to igniting interest in your business. Seeing the creative and intriguing print posters will in turn, make a person curious about your business and more likely to check it out.

For great deal on print posters, banner printing and other sign printing, be sure to visit the posterprinters.com

Poster Printing is the Way to Spread the Word!

2010-02-22T08:54:00.000-05:00

I’m an art curator. When I need to spread the word, I blog about my shows and update my status online, but I also need to reach people in my community. So I print posters. The Poster Printers are who I use for poster printing, banner printing, canvas printing, sign printing and large format printing, and believe me, I use all of those methods.

The best way to do it is to print a bunch of posters and spread them all around my neighborhood – on telephone poles, the backs of bathroom doors, billboards, poster boards, everywhere I can really. Poster printing is affordable, especially because of all of the artists who I meet at my shows. Usually I’ll ask them how they heard about it, and sometimes it’s through a friend or online, but most of the time they see print posters all around and get excited enough to come to the show.

For the bigger shows I choose large format printing and sign printing, to really try to maximize visibility. That way, more people see the posters because it catches their attention all the more easily. In any case, though, poster printing is really the best means for reaching a wide audience – it shows people what you are about, and it allows you to get creative at the same time.

Poster Printing Methods For Business Advertisements

2010-02-15T07:47:00.000-05:00

Using posters for advertising can improve the response for a product. Period.

Poster printing is particularly efficient for small companies because of its affordability and efficacy. A company should know about different methods to print posters in order to select the best method that suits their needs.

Digital printing for example, is useful in printing traditional posters or large format posters. But there are other techniques in large format printing available. Take canvas printing, where the reproducible image is printed onto canvas. The material used for this printing is normally cotton or poly canvas. The latest large format ink-jet based printers are efficient enough to print high resolution images onto canvas directly.

Banner printing or sign printing can be placed at taxi stands, bus stops, railway stations, etc. These posters tend to attract many customers due to their easy visibility with brighter colors and images.

Nowadays, all sign printing, poster printing, banner printing is done with a special software that enables us to print multi-page posters with digital images, photos or pictures. Of course this software also needs a printer and the right paper and that is why we offer our service to you! It's professionally done, it’s still cost efficient, and it's going to give you the results you really want!

Poster Printing Methods for Advertising and Marketing

2010-02-08T13:49:00.003-05:00

Posters are a great way to advertise a product or service, and poster printing is especially useful for small businesses, as this marketing technique is extremely cost-effective. Let's discuss some of the different methods professionals use to print posters.

One blanket technique most printers use at one time or another is called large format printing, which allows them to create large banners or displays on a variety of materials, from vinyl to canvas. Incredibly, modern large format ink-jet printers are efficient enough to print high resolution images directly onto complicated surfaces like canvas.

If you're feeling adventurous, however, you might want to invest in guerilla marketing. For this, printers will supply you with small “wild” posters perfect for construction sites and other outdoor spots. This is a great in-your-face method of getting your message out there.

Additionally, many printers offer sign printing for transit, which supports advertisements on the sides of buses and buildings, in bus shelters, and on the tops of taxis. If you live in a city, you're probably familiar with this method!

Do You Work For A Record Label? Are You In Charge Of Poster Printing?

2010-02-02T12:51:00.002-05:00

Recently a friend of mine started his own record label, and with it came a lot of different positions he needed to fill - one of which was for Art designers and Street teams. A street team is used as a free or almost free way to "hire" on people to go across different neighborhoods and post various types if materials to promote an artist. These materials can be newsletters, signs, posters, photos, etc. The point is to GET those out everywhere you can and to really promote the Artist at hand. However, before the street team starts handing stuff out, the Art department needs to make these posters and signs.

You can do this yourself, but I can assure you it doesn't matter if you have all the Art Degrees in the world, poster printing is not everyone's forte! Instead of giving the poster printing job to his Art department, he had them draw out the designs and then he sent them off to a poster printing company. A superior way to get the materials you need at a quality you want.

You can choose to print posters, banner printing, canvas printing (great for photographers!), sign printing and even large format printing - another goodie for BIG posters and photographers that want to print out large photographic prints. After all is said and done, you get the quality picture or design that your Art department created, but you also get a stunning print as well!

Are You Starting A Photography Poster Printing Business?

2010-01-25T08:02:00.000-05:00

A few years back I really wanted to get into selling my photography online. I had everything figured out - from the photos I would sell, to the products I would use, to the printer I wanted. This actually ended up becoming a really big success because I was a man with a plan. Plans are always a must when starting a business - it doesn't matter if its for printing and photography or for a multi-billion dollar Trump-esque business! Now if you are planning a poster or photography business you are going to without a doubt need... a printer.

You can go about this two ways. You can either buy a $15,000 printer for your needs - which you will also need a huge space for. Or, you can find a poster printing company online that will do all the printing for you. You can print posters, do banner printing, canvas printing, sign printing or even large format printing! Hey, I checked into large format printers, these are not only HUGE and heavy, but so costly! Instead, give yourself a break and get someone to do all the printing for you.

The Poster Printers will even print the product and ship for free! Pretty awesome!

Large Format Printing Made My Company a Career-Fair Hit!

2010-01-18T09:01:00.005-05:00

My company hires a group of unpaid college interns every summer, and the whole unpaid thing used to trip us up. College credit tends to pale in comparison to an actual paycheck – how are we supposed to attract high school and college students when other businesses can pay them the big bucks? I’ll give you three words: large format printing.

Gone are the days of showing up at career fairs wielding a ragged tricolor board from Office Depot and scribbling figures on a wheezing overhead projector. In order to attract great interns and employees, you need to prepare the best possible presentation.

Large format printing is a highly customizable way to create big, impressive posters and background displays – perfect for enhancing your company’s career-fair image and attracting students.

To reflect our increasing revenue, my company’s large format poster featured a blown-up graph of our sales, next to a bulleted list of recent business milestones.

Best of all, large format printing is surprisingly affordable from top services like www.theposterprinters.com. It can be as cheap as $2 per square foot – can you believe that?

Reach Your Target Market with Digital Printing Bus Shelter Ads

2010-01-11T08:03:00.001-05:00

My clothing boutique caters to the young and urban—those chic New Yorkers in skinny jeans and (hopefully) one of my blouses. And whether they’re eco-friendly or just strapped for cash, this crowd is all about commuting with public transit.

That’s how I knew I wanted my digital printing ad campaign to be fit for bus shelters. Picture this: A group of coeds shivering at the bus stop on a cold winter morning, staring longingly at one of my deluxe wool scarves. Or a super-soft fuzzy hat. Or a pair of stylish leather boots. It’s like looking at food when you’re hungry!

Once I had my concept, I just needed execution, which meant finding a poster printing service that could fit my needs. One of those needs, unfortunately, was a low price—with the economy the way that it is, my sales have definitely been suffering.

I found a great affordable printing company in Brooklyn with experience creating bus shelter ads, billboards, and more. I might even go back to www.ThePosterPrinters.com when it’s time to reprint my catalogs!

I Found Affordable Printing at ThePosterPrinters.com!

2010-01-04T08:00:00.001-05:00

Nowadays, if you want consumers to stop staring at their computer screens and cell phones for more than two seconds, you need to give them something good to look at, which means your printed media has to be innovative, colorful, clever, and memorable.

For my company, I spent a lot of capital hiring talented designers to create appealing designs for our posters and brochures. Our finished specs were amazing, but there was only one catch—I had to find an affordable printing company to balance out the cost.

Of course, I also wanted to be paying for top-quality digital printing—that means vibrant colors, customizable sizes, and quick turnaround times. Is there an affordable poster printing service out there that offers all of that for a bargain?

At first, I didn’t think so. But then a colleague recommended www.ThePosterPrinters.com, a trusted Brooklyn company that’s been around for over 30 years, and the experience really shows.

The Poster Printers’ turnaround speed is just incredible! Simple orders can be finished in a single day, and the maximum for bigger projects is often as little as three.

Looking for Map printing directions?

2009-09-21T08:02:00.001-04:00

If you’re in the Map business, printing maps, map brochures or foldable maps, you probably want your customers to have the best quality paper available.

Due to use in the outdoor and nature and also in various weather conditions, maps should be durable and made to last. You also want your maps to be custom folded according to your special specifications.

Well, we’re happy to say that all of this and more can be done by the professionals Poster Printers. Our high quality maps are available on 100lb text, 8pt card stock and 12pt card stock.

The 100lb text are perfect for giveaway maps, window placements or for posting on construction sites. These can be folded, rolled or shipped flat, anyway you like it.

8pt and 12pt card are ideal for heavy duty outdoor use, such as posting on lamp posts or on tracks. Order as low as 100 copies and still pay much less than digital printing.

We can print your maps on our standard stocks or we can print maps on most vinyls, plastics or synthetic materials. We also offer:

1-4 Color standard maps
5 and 6 colors available
UV and aquas coatings available
Print up to 24pt card stock
Map printing on plastic, vinyl, peel n stick
Metallic inks available
Folding or rolling available
Fast 1-3 day turnaround
Fulfillment available

Visit www.theposterprinters.com and get your price quote today!

When to choose Digital Printing and Large Format Prinitng

2009-09-16T12:33:00.004-04:00

Last week we’ve blogged about off-set printing and its benefits. But sometimes, off-set printing is not enough; in a digital world you often need the power of Digital Printing.

Digital printing can answer all of your short print runs, or large format printing needs using the latest eye popping colors. Digital printing reproduces digital images on a surface of your choice. Dozens of materials are also available.

Digital Printing, unlike off-set printing, offers the customer more flexibility because printing plates are not required. Changes can be done on a short notice, using a computer software.

Digital Printing can also incorporate VDP or Variable Data Printing which means that every print can be modified and personalized according to the changing need. It allows the printing company to produce industrial amounts of letters with different names on each and every one of them.

If you’re not sure which printing method is right for you, let our professional Poster Printers staff assist you on your next poster printing project. They will do a great job on your full color posters and photo poster printing. In fact they will guide you in choosing the right method of printing, since there are times when it is more cost effective to print your poster digitally and there are times when it is cheaper to print it by offset printing.

Offset Printing. What is it and how come it is so cheap?

2009-09-10T12:45:00.004-04:00

Offset Printing is the most common printing technique. Even the newspapers you read are printed using the offset printing method, because offset printing can efficiently answer commercial printing and massive high volume quantities. The motto of offset printing is “the more you print, the less you pay!”

How does it work? In offset printing, the desired inked image is transferred, (hence “offset”) from a plate, onto a rubber blanket, and eventually to the printing surface. This process delivers a high image quality, and allows producing clean consistent prints.

Offset printing can provide your business a cost efficient solution to mass printing. When choosing offset printing, you will enjoy quick turnaround time and cheap production because offset printing was and still is the cheapest method to create massive quantities, and achieve high quality standards.

At The Poster Printers, we specialize in full color poster prints using the latest and most advanced equipment and the latest software so you get the most vibrant color gamet available. We print posters cheap for you without sacrificing quality. So go ahead, give us a call at 718-451-1790 and we'll get the job done.

Cool Poster Ad Ideas Part II

2009-09-03T16:10:00.008-04:00

As we mentioned before, creating a successful poster campaign doesn't cost a lot of money - all it takes is creativity and innovation. If you're looking to start a poster campaign of your own, but can't quite find a good lead, here are a few ideas that might freshen up your thought process.

Take a look at this wild posting campaign that costs almost nothing and makes a certain supermarket look like a million dollars:

Here at the Poster Printers, we just love posters. Thought they had to be 2 dimensional? Well think again.

This is a classic Guerrilla ad. All it takes is an emergency exit, a small poster addition, and a lot of good humor.

And here's another poster campaign that does excellent use with its surroundings:

Wish I was there earlier...
What do you say? Of course that you don't have to be a giant corporation in order to print a successful poster campaign. All you have to do is get a bright idea and visit the Poster Printers because whether it’s advertising, sales or promotions you are looking to print, the Poster Printers are here to answer all your printing needs.

In the market for poster ideas?

2009-08-24T08:26:00.000-04:00

Last week we've discussed how can you make a successful poster campaign. There are many issues to consider and you always have to be fresh and innovative in order to grab attention and create action.

Well, we can sit around and talk for hours, but this time we thought about showing you some interesting poster campaigns from all over the world, that represent what a perfect poster ad should look like.

Need ironing service? No problem!

Or maybe a new makeover, complements of the San Fransisco Zoo?

Then you can wear your ironed shirt or new outfit and go to the movies!

And if you are hungry on the way, we know the best place to stop for a bite!

Relax! They have a beer. Just don't drink and drive allright?

What do you say? Of course that you don't have to be a giant corporation in order to print a successful poster campaign. All you have to do is visit the Poster Printers and whether it’s advertising, sales or promotions you are looking to print, or even your favorite photo on a canvas for a true artist reproduction of your family member, the Poster Printers are here to answer all your printing needs.

How to create a successful poster ad?

2009-08-17T08:28:00.001-04:00

Posters and Signs are probably the most basic way to promote your business or event. Posters and signs can be used when you need to display your product or event to the public and there is a large selection of posters of standard sizes and colors. What should you choose?

First of all, remember that people will look at the poster from a fair distance, probably while walking down the street or riding a bus or a cab. So remember that if you can’t understand the content of your poster from 20 feet, your audience will not be able to do so as well.

You shouldn’t cramp each and every piece of information in the poster either. Posters should catch the attention of the viewer with lively colors, a catchy slogan and preferably a call to action.

At the Poster Printers, you will find high quality & large format posters, that are available on 100lb text, 8pt card stock and 12pt card stock. What does it mean?

100lb text are perfect for giveaways, window placements or for posting on construction sites. These can be folded, rolled or shipped flat.

8pt and 12pt card are ideal for heavy duty outdoor advertising, such as posting on lamp posts or political advertising. Order as low as 100 copies and still pay much less than digital poster printing.

Whether it’s advertising, sales or promotions you are looking to print, or even your favorite photo on a canvas for a true artist reproduction of your family member, the Poster Printers are here to answer all your printing needs.

Fine Art Reproduction - The Artist's Way

2009-08-10T09:00:00.000-04:00

Are you the owner of limited edition prints? You were probably thinking about reproduction of your valuables. Your artwork deserves care and there are new developments in the printing industry that can duplicate your precious artwork, without harming its fine and delicate structure. Printing experts can now scan or photograph most mediums using the latest gentle reproduction technology and deliver supreme results.

There are three common printing methods for fine art reproductions which include Offset Printing, Silk Screen and Digital.

When you are thinking of art reproduction, look for printers that provide accurate proofs prior to art printing – in order to ensure the results you are looking for. You should know that some printers employ artists as their reproduction staff, so they know what artist's are looking for in their prints.

The Poster Printers offer various large format scanning technologies to assure you the best reproduction without damaging your fine art. We offer a large selection of paper stocks to choose from. If you have specific paper that you would like, The Poster Printers will be glad to test them out on our equipment so that you achieve the best results.

Billboard Advertising – The Basic Know-Hows

2009-08-03T09:00:00.002-04:00

Billboards are a great way to get noticed. Of course - they are huge. But size doesn’t always matter… So, in order to have a successful Billboard campaign, you should follow a few guideline:

Know your target audience. Be aware of your consumers and target their needs - not yours. Don’t say how wonderful your company is. Focus on what the client wants instead.

Know what you want to say. Your message should be short and provocative. It It should get attention and create action. There are a lot of billboards out there and you need to be the special one.

Know how to say it. Most chances are, that people don’t really care about your ad. They walk from point A to B. They drive their kids to school. And you have to get their attention.

Be creative. People just love advertisements. When they’re creative.

Keep it short. Don’t advertise your entire new spring collection. Pick one product and focus on it. Remember that in billboards – more is often less.

The Poster Printers print all kinds of billboards – for Buildings, Taxi Tops, Bus Shelters, Trade Show Displays, Pop Displays, Bus Exterior and anything you can imagine. Visit www.theposterprinters.com and get your price quote today!

Go Wild! Go Wild Posting!

2009-07-27T09:00:00.001-04:00

Are you tired of the same old marketing techniques? The random flyers, the paper classifieds, the direct mailing? Well, you can do better than that.

Advertising is a world of fun, excitement and creativity. And you don’t have to be one of the big guys in order to maximize your marketing capabilities. All you need is some innovation, and as a business owner, we’re sure you have a lot of it.

Take Guerrilla marketing for example. A Guerrilla campaign relies on creativity and imagination, rather on a big juicy budget. When using Guerrilla marketing, you build your brand in unique and provocative ways. Provocative doesn’t mean naked people running around, but rather a bright idea that takes advantage and full awareness on its surroundings.

With Guerilla marketing, you can kiss billboards goodbye. Use the street, the urban settings, public places and be a real entrepreneur.

Wild Posting is one of the best ways to implement Guerrilla marketing into your business. Wild posting is splattered on construction site barricades, facades and alleyways. Wild posting is now a popular advertising method and The Poster Printers specialize in creating huge posters for the outdoor Guerilla marketing.

Whether it’s advertising, sales or promotions you are looking to print, maybe signs and banners for special events, or even your favorite photo on a canvas for a true artist reproduction of your family member, Poster Printers are here to answer all your printing needs.

Welcome to the Poster Printers Blog

2009-07-22T14:54:00.001-04:00

The Poster Printers Inc. was established in 1972 as a printer of high quality digital full color posters. The Poster Printers Blog was established in 2009 as an inside source for everything that is print.

As our name states we do a lot of poster printing in various sizes. Over the years we expanded our business to include catalogs, magazines, trade show displays, brochures, as well as postcards and business cards. We utilize state of the art prepress for the best quality and quickest turnaround. Our presses are fully automated producing the finest end product available.

Please feel free to browse through our blog, get the insider printing tips and don’t hesitate to contact our professional staff who will assist you on your next poster printing project.

Whether it’s advertising, sales or promotions you are looking to print, signs and banners for special events, or even your favorite photo on a canvas for a true artist reproduction of your family member, Poster Printers are here to answer all your printing needs.